Locum Plus
A brand identity and product concept for a locum medical-staffing platform - built on one promise: a better way to find locum work.
- Client
- Sector
- Services
- Year
A better way to find locum work.
Your next shift, booked in one tap.
A wordmark anchored by a plus - the gradient mark runs violet to teal, the two ends of a shift met in one symbol.
The plus lifted out on its own - one confident symbol that reads at any size.
A cool spectrum from violet through cyan to teal, warmed by a single coral, with soft tints for backgrounds.
Gill Sans - a humanist sans with the clarity a clinical product needs. Semibold for headings, regular for text.
The app the brand is built for - personalised matches, medical profiles and one-tap shift booking.
Real clinicians on branded backgrounds, lit soft and confident - the brand's people, framed by its colour.
One platform. Smarter workflows. Better placements - the homepage that turns the promise into product.
Power to choose, freedom to work your way - advertising that speaks straight to the clinician.
